The key is to consistently share information that interests your clients. Many just aren’t in the market for loan services at the time you’re posting.

Posting only about interest rates and what the Federal Reserve is doing is boring to most of your followers. If you’re a loan officer, let’s estimate half of your connections are real estate agents while the other half are past clients. Remember that it can take a long time to build an audience of followers and brand yourself an expert. This strategy can get you noticed as an expert in your field and boost your professional reputation. What This Accomplishes - By writing on LinkedIn, you add your voice to a network of individuals who are already listening. You’ll have plenty of options when you sit down to write a post. As you attend conferences, have interesting conversations, and participate in your community, add these to a running list of LinkedIn post ideas. Original content doesn’t mean you have to spend hours writing. Writing articles opens you up to an active audience of content consumers. Much like a blog, publishing original content on LinkedIn is a great way to get exposure for yourself and your business. It’s right at the top when you log into your account. LinkedIn makes it easy to write and publish your own original content.

We often hear the question, “What should I post to LinkedIn?” While LinkedIn is a social network, there are types of posts you can use here that may not work as well on other networks. Here are 10 strong LinkedIn post ideas you can put to use right away and what you can accomplish with each. So while LinkedIn isn’t the largest of all social media networks, it’s highly trusted. Therefore, there’s a big opportunity to have your voice heard on LinkedIn and bolster your standing as an expert in your field. LinkedIn has more than 550 million users and it regularly ranks as the most trusted social network out of Facebook, Twitter, Snapchat, Instagram, LinkedIn, and YouTube. For others, it’s a social network they can browse at work without getting in trouble.

Company anniversary post linkedin